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About Us


LovingKids SA is owned by Verity van Eeden, based in Somerset West, Western Cape. After spending 11 years in the Corporate world in England and enjoying many travel adventures, Verity and her husband, Andrew, made a decision  to move back to Somerset West with their  two children, Luke aged 3 and Ashley, aged 8 months.

Lilypadz, the first product available from LovingKids SA, was part of Verity's inspiration for starting her business. Having used the product in England, Verity decided it was too much of a good secret to be kept from breastfeeding moms in South Africa. Verity has made the investment to bring the product into South Africa and is looking forward to growing the product set offered by LovingKids SA.

Verity is excited to be back and says "South Africa is full of possibility and has so many amazing and talented people! There truly is an opportunity for growth and I am proud to be injecting my energy into a small business in South Africa. It also allows me to have a good work/life balance and spend more time with my children."